KPJ Healthcare Berhad

Breastfeeding awareness campaign at hospital

KPJ IPOH Specialist Hospital celebrated the breastfeeding week by organising an awareness campaign at the hospital recently.

Lactation nurses from the maternity ward spent time educating mothers and mothers to be throughout the week on the importance, benefits, challenges and the correct and comfortable* way of breastfeeding, as well as demonstration on bathing and massaging babies.

Fathers and fatherstobe were also encouraged to be part of the process by providing mental and emotional support to their spouses. On top of these educational tips, do's and don'ts on breastfeeding, the KPJ Ipoh Dietary Unit provided information on healthy diet recipes and good eating habits for breastfeeding mothers.

The hospital's public relations executive Maziatul Erma Abdul Majeed said juggling a new baby and a good breastfeeding routine can be stressful.

"Therefore, this campaign was held to assist mothers and mothers to be to learn how to keep stress levels as low as possible.

"We also strive to help make the experience of breastfeeding a positive one for both the mother and baby," she said.- The Star