"KPJ received The Brand Laureate Award in Healthcare (Best Brand) in
2008 which honours the group for practicing brand excellence in Malaysia
and globally," said Datin Paduka Siti Sa'diah. "I am really pleased to
see KPJ getting the recognition and being seen as a deserving brand
amongst multinationals and public listed companies that have shown best
practices in branding."
Indeed, the many accolades that KPJ hospitals have received over the
years led to numerous invitations to venture into hospital management
services locally and abroad.
"I would really like to see KPJ hospitals and other
Private hospitals in Malaysia working hand in hand with the Ministry of
Health and Ministry of Tourism in the near future to boost the country's
health
tourism industry," — Datin Paduka Siti Sa'diah
According to Datin Paduka Siti Sa'diah, during an economic downturn, it
does not mean there are no opportunities for growth. On the contrary,
there are perhaps more opportunities present in a less competitive
market as most companies are looking into consolidating their businesses
as opposed to expansion. "One of our main KPIs (Key Performance
Indicators) is to build a new hospital locally or abroad in every
Financial year. Even in the current economic downturn, we are moving
forward with our expansion plans as we believe we have the right
resources to build and manage a large healthcare network," said an
enthused Datin Paduka Siti Sa'diah.
Copyright © KPJ Healthcare Berhad. All Rights Reserved.