KPJ Healthcare Berhad

The Edge BRC winners delighted with awards

The Edge Financial Daily, Tuesday, 19 Jul 2011

accompanied by better CSR practices and reporting," she said. She added that The Edge BRC Corporate Awards motivates companies to achieve better performance, transparency, and governance. Selvarany, who returned as a judge for the CSR component of The Edge BRC Corporate Awards and a new category, the Top 10 CSR companies, commended the companies for their improvement in practice and reporting. "Many of the top companies made significant efforts to raise the well being of the local community, undertaking a range of projects of varying depth and breadth. "However, a more holistic approach to CSR is required wherein CSR becomes part of business strategy," she said, adding that linkage between reporting and performance must be emphasised. She said that QL Resources had obviously embedded CSR into its business strategy that "makes it a winning formula': "The holistic approach on CSR distinguishes QL Resources from other companies which may not have alignment with corporate strategy," she said. OCBC Bank returned as the main sponsor of The Edge BRC this year for the second year running. BMW Group Malaysia was the official car and Audemars Piguet the supporting sponsor, while Astro Awani (Malaysia) was the official broadcaster. BMW Group Malaysia managing director Geoffrey Briscoe said the motoring group was excited to come aboard as a sponsor this year. "We see a great synergy between BMW, a premium automobile brand, and the prestigious companies in The Edge BRC," he said in an earlier interview. The full list of The Edge BRC members and award winners is published in a special, complimentary 40-page supplement in the July 18, 2011 issue of The Edge.