KUALA LUMPUR: Seeing an
aggressive growth in the medical
tourism in Malaysia, KPJ Health
care Bhd (KPJ Healthcare) is now
aiming to increase up to ten per
cent in the number of its foreign
patients in five years time.
Citing a recent report from Ma
laysia Healthcare Travel Council,
KPJ's Chief operating officer,
Amiruddin Abdul Satar, said there
has been a continual growth in the
industry in terms of revenue from
foreign patients.
"The growth signifies the con
tinuing efforts by the government
and related agencies which have
been very supportive and aggres
sive in promoting Malaysia as the
preferredmedical tourism destina
tion," he told Bernama.
KPJ /has not been excluded in
the enjoyment of the benefits from
these endeavours, he added.
Nevertheless, there are improve
ments companies would have to
undertake to enhance their quality
especially in terms of customer
services, hesaid, addingthatKPJ's
foreign patients segment contribute
less than five per cqnt to their
revenue.
There are many areas to improve
in providing these special services
such as having employees who
can talk in foreign languages like
Arabic, and also customising treat
ments and services in accordance
with their cultures, he said.
On the company's operation
overseas, Amiruddin said the
company has been performing
well in two hospitals in Indonesia
and one retirement and age care
resort in Australia. There are still
alotof opportunities t0 expandthe
business, especially in Indonesia
with its huge market and where
the company hopes to build more
hospitals, he said.
"There are also few proposals
in our hands to penetrate other
markets especially in Asia but we
are still evaluating them to decide
whether the investments can cre
ate profit for us," he added.
KPJ, the healthcare arm of Johor
Corporation, operates Malaysia's
largest network of 22 private spe
cialist hospitals. — Bernama |
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